Archive for the ‘Strategy’ Category

Why We Decided to Make Amanuens Free

May 24th, 2011 by Dario Solera | No Comments | Filed in Amanuens, Startup, Strategy

We’re announcing today that Amanuens will be completely free at least until December 31st, 2011. I’m sure the rationale behind this decision requires a bit of explanation.

We see that there are quite a few web-based platforms for people involved in software localization, which is great (competition is always great). Each platform has its strengths and its weaknesses, including Amanuens, however all platforms are increasingly focusing on one major theme: collaboration.

Improving collaboration is one of the main goals Amanuens has, so that theme is fully welcome here. But to really get collaboration to a new level, we first have to fully understand it. And what is the best way to understand it? Involve many users.

Our current business model is holding us back. It’s preventing us to drive Amanuens to the next level. We want to focus on building the best software localization platform on the market, and we really need many people involved in the journey, and best way to do that is giving free access to our platform.

Sign up

We’ll stop charging existing customers starting this night. Remaining account balance will be preserved and can be used to purchase professional translations.

Integrated Translation Service

July 11th, 2010 by Dario Solera | 1 Comment | Filed in Amanuens, Strategy

When we first started working on Amanuens as a commercial product, we thought that having a way to simplify the translation process was enough. We though that the point was managing translations and updates. Well, we were wrong. It turned out that every single mISV owner we talked to, told us that of course, the localization process is hard and complex, however finding high-quality translation professionals is at least as hard.

Doing the aftermath tells us that offering infrastructure without the translation service does not make a lot of sense. People were like “And how many languages do you offer?” “How much do translations cost?” and so on. It’s such an obvious problem that they simply expect we offer translations too.

That’s why we’ll integrate a high-quality, human-powered translation service later this year. The roadmap for the technological platform is still the same and we’ll exit the beta stage in August.

We are designing the workflow in a way that reduces the overhead to a minimum for both the customer and the translators, and getting quotes and estimates is quick and easy.

We’ll not be hiring translators ourselves, but instead we’ll rely on partners whose business is translating content. At the moment of launch of the service, we’ll cover about 50 languages, that should be enough for everyone (like 640KB of memory).

We Won the Innovate!100 Milan Pitch Slam

June 5th, 2010 by Dario Solera | 2 Comments | Filed in Amanuens, Strategy

As I mentioned in the previous post, last week we pitched about Amanuens at the local Pitch Slam event organized by Innovate!100. It’s been a nice evening, we met some other Italian entrepreneurs and it was funny to see that we were both the youngest company founded by the youngest guys.

It has come quite unexpected that we won the pitch slam (Mike, thanks for all the help). The judges told us that we’ve been able to identify and explain a real problem that real companies have, and how we plan to solve it. The pitch took us many hours of work and rehearsal, so it’s very nice to have won for the very best reason I can imagine.

All the pitches have been filmed and the videos are available on Vimeo. Here is my pitch.

These two pitch events (the one in Paris on May 25th and the one in Milan on May 28th) greatly helped us understand what people like, don’t like and would like in Amanuens. It’s something that we didn’t advertise much so far, but with Amanuens we want to build a one-stop solution for software localization, so that software companies just come to us to get infrastructure that simplifies the localization process as well as high-quality translation services. The plan is to release Amanuens 1.0 this August, with just the infrastructure, and then work to add the translation services. I’m confident we’ll be able to start offering the integrated infrastructure+translation service by the end of this year.

Amanuens Pricing

May 20th, 2010 by Dario Solera | 1 Comment | Filed in Amanuens, Strategy

I’m very excited to announce that earlier this week we published the prices for Amanuens.

The rationale behind our pricing is a real pay-as-you-go model. Unlike those services that are allegedly pay-as-you-go but ask you a fixed monthly fee, we charge you for what you actually use. Everything comes down to key-days, that is the number of days a key (which is a translation entry, such as the text in a button or an error message) is stored within our system.

We believe the pricing is very competitive, also given that you don’t have to worry about number of users or projects. Basically, it’s all about the amount of your data that resides in our system.

Payments are handled with a top-up scheme. Basically, you top-up your account with an amount of money and we’ll charge your account daily, based on the actual service usage.

For all beta users, depending on the size of the top-up, we have set up a discount in the form of a credit bonus, that is added to the nominal amount of the top-up. Open-source projects get Amanuens for free.

Pricing will be effective after we launch commercially, that should be in August, this year. Until then, Amanuens Beta continues to be totally free.

As usual, we’d like to hear your opinions and thoughts.

iPhone, Windows Azure and Whatnot – or – On Changing Strategies

March 1st, 2010 by Dario Solera | 7 Comments | Filed in iPhone, Startup, Strategy

The main problem in founding a software startup with just two developers and a marketing guy is building and enforcing a strategy. It’s very easy to start banging out code without keeping in mind the overall goals you’ve set. We like to think about ourselves as engineers rather than entrepreneurs. I believe that as long as you don’t make your mind about your dual identity, it’s very hard to build a product that helps people (the easier part) and that allows you to make a living out of it. I guess we’ve learning that the hard way (who doesn’t?).

We started back in January with one main product in mind: a consumer mobile application. The strategy was to build the application for the iPhone and Windows Mobile and see if it made sense to port it to other mobile platforms, while developing our secret Next Big Thing, codenamed Amanuens. The iPhone was sort of a must, as it’s the most widely known smartphone that integrates an app marketplace. Windows Mobile was an obvious choice for us as .NET developers.

We were starting with a limited number of competitors, and we ere absolutely sure to be able to produce something totally better. Our “official”, safe predictions were to spend roughly 6 months to build the product with two devs (me and Matteo), summing up to 12 man months. We knew by heart that we would only have needed one third of that time (which turned out to be true, for once).

While we struggled with business plans and bureaucracy, our existing competitors basically destroyed the market: they started giving away their applications for free, or at a very low price, most probably because they had few customers. Mind you, this happened something like in mid January, after less than two weeks of operations. Also, some figures about app piracy emerged, and we learned that roughly 30% of iPhone owners run pirated applications, after jailbroking their device.

Even so, we had a unique feature in mind that no one else had, so we decided to go on, but with a big change in our strategy. We started focusing at least half of our time on Amanuens and we decided to cut off the Windows Mobile version of the application.

Now, back to today.

iPhone development sucks. There, I’ve said it. It’s totally inferior to both Windows Mobile and Android (which is the best in our opinion) and yet I’m ignorant about Symbian (apps are based on Qt, which is open-source) and Blackberry, but I suspect they’re superior too. Basically, you have to fight against Apple’s byzantine idea of a programming language and API. We ended up submitting a dummy application to probe their approval process and see if they would allow some key API usages we need (still waiting).

We knew that the mobile apps market was hard, but we did not see such absurd technical problems coming. Anyway, I’m confident that, even if limited in functionality compared to what we had in mind, the application will pay itself off in little or no time (I like being optimistic sometimes).

Now, on to Amanuens. We’re not ready to disclose any details on it, but I’d like to share a few words. Firstly, it’s supposed to be a SaaS solution, it’s built with ASP.NET MVC 1.0 and will be hosted on Windows Azure. One thing that makes me very happy is that I am satisfied with the quality of the code and the user interface. We’re testing the application against some relatives and we’ve learned a lot on how people expect to use it. The last thing you might be interest in is that we’ll start a free beta very soon.